The last Friday of the month started with thousands of offers and discounts for the consumer: it is Black Friday, an event to promote discounts and warm up trade before Christmas. Traditional in the United States, the promotional day there happens right after Thanksgiving Day, a holiday celebrated on the fourth Thursday of November.
Brazilians imported the model of the promotional event to boost sales and, with that, many people are already taking the opportunity to buy Christmas presents. But, despite “the unmissable offers and discounts”, the consumer needs to be careful when taking advantage of the promotions this Friday (25).
Last year, more than 700 complaints were registered at Procon-SP🇧🇷 The main reasons were delay or non-delivery of the product; canceled order; price change; discount makeup and unavailability of the product or service.
The Procon-SP Foundation publishes some recommendations so that the consumer is not harmed or feels aggrieved:
Before you buy
It is essential to consider whether the purchase of a certain item, even at a promotional price, fits in the pocket and will not compromise the budget.
It is recommended that consumers do a price survey of the product they intend to buy and assess whether the advertised price, including shipping and interest, in case of installment payments, is really worth it.
When buying online, consumers should be alert to the existence of fake websites and social networking profiles or those offering misleading offers. Supplier data must be checked before any purchase or contracting: one piece of advice is to observe whether the company has a physical address and consult the CNPJ on the Federal Revenue website. Checking if the company was created a few days ago can also be an important measure.
The Procon-SP Foundation recommends that consumers consult the list Avoid These Sites made available on its website.
The consumer must be aware of how he seeks the supplier. It’s good to avoid clicking on links sent by email, WhatsApp or messages. It is he who must look for the supplier on his own initiative, accessing the official pages.
Among the scams applied during Black Friday editions is Phishing-as-a-Service (PHaaS), which consists of creating websites and fake profiles that imitate big brands.
Consumers are drawn to these sites by deep discounts. When the purchase is made, scammers steal the victim’s data and leak this information, which can be used in other fraudulent practices.
“Another major problem with PHaaS on Black Friday is that the consumer actually pays for a particular product or service, but never receives the purchase, much less gets the money back,” says lawyer Léo Rosenbaum, specialist in consumer relations .
These portals are well made and, in the eyes of the consumer, appear trustworthy. “In fact, there are fake websites that are very similar to the official websites of large stores, which deceive many people”, completes the lawyer.
Therefore, before buying, it is important to find out about the origin of the site and verify that it is safe, which can be done by looking at the padlock icon in the left corner of the search bar and also through the “Avoid these Sites” list. from Procon-SP.
For the legal adviser in the relationship area of the Brazilian Institute of Consumer Defense (Idec), David Douglas Guedes, the consumer is more forewarned and alert, but there are still those who remain unaware and who end up being deceived by very attractive offers.
“There is also greater sophistication on the part of criminals in applying scams. We have seen, for example, fake websites using domains and templates very similar to those of famous stores, which ends up fooling inattentive people. It is necessary to redouble care and be aware of who you are negotiating with. One tip is to prioritize well-known and reliable suppliers and make sure that you are negotiating directly with the correct person/store”, he reinforces.
When paying for a purchase through a bank slip, the consumer must check all the data before finalizing the payment – such as the company name, date, CNPJ, etc. When paying via Pix, the payment recipient must also be carefully checked, recommends Procon-SP.
period of regret
It is the right provided for by the Consumer Protection Code to return the item purchased within seven days of purchase or delivery; in this case, the consumer should not be charged any amount and should preferably register the cancellation request in writing.
In face-to-face purchases, the legal advisor from Idec’s relationship area makes the following recommendations:
“Keep a record of possible exchange and purchase cancellation policies, if there is no exchange policy, test the product while still in the store. In physical stores, even more so in large chains, it is generally easier to get greater discounts, by presenting, for example, pamphlets with offers from competitors to the store manager”, recommends Guedes.
The Idec adviser stresses that price differentiation in physical and online stores is prohibited. “So, it’s worth checking the store’s website before going in person, because there may be a better offer on the internet”, he suggests.
For purchases made in person, merchants can prevent the exchange or return of a product sold on Black Friday.
“Unfortunately, the Consumer Protection Code does not oblige the trader to exchange or cancel the purchase of a product made in a physical store. It is assumed that the consumer had the opportunity to test and decide on the purchase. the shopkeeper has an exchange or cancellation policy, this becomes the consumer’s right and, in this case, it is important for the consumer to obtain some proof of the existence of this policy at the time of purchase”, said the Idec advisor.
Problems with the purchase
The right of repentance is provided for by the Consumer Defense Code and allows the return of items and the cancellation of services when the consumer relationship is signed over the internet.
Consumers who, after their purchase, have problems with delays, non-deliveries or other issues, should contact the company and register their demand. If you do not get a solution, you can look for Procon-SP in the online or face-to-face service.
Compare prices and do the math
Lawyer Léo Rosenbaum advises checking prices in advance. “Check if the discount is really worth it or if an offer is actually the old trick of raising the price before Black Friday and, on the day of the event, going back to the original price, creating a false discount”.
But, for those who only managed to search now, a good tip to save money is to compare the prices of different websites. “In addition, for online purchases and installments, it is important to consider the cost of shipping and the addition of interest”, completes the lawyer.
In the face of problems such as delays, non-delivery or other issues, it is advisable for the consumer to contact the company first. “Because it’s a very busy time, mistakes end up happening and, usually, the situation can be resolved directly.
“But, if you do not get a solution, the consumer can activate consumer protection platforms such as Procon and register complaints on the platforms Complain here and Consumer.gov🇧🇷 In addition, there is the possibility of suing Justice, under the guidance of a lawyer specializing in digital and virtual scams and cLudmionsumidor rights”, suggests the lawyer.